[Stiglr]

The .max format is Discrete's scheme for getting the end user of the 3D object (e.g., a game publisher) to pay the exorbitant cost of 3D Max software while the intermediary (e.g., hobbyist, "mod" content creator, etc.) uses "free" versions of Max, limited by import "modpack" applets to create content for the end user products. .max is basically a roadblock to the intermediary to keep him from using (and in this case saving) full versions of 3DS Max without a license.