Well, since you're asking... there seems to be quite a share of the world's populace persuaded that if you aren't on facebook, if you don't have 65,535 close friends you'll never ever meet face-to-face, if you don't e-socialize daily with millions of nobodies you hardly give a damn for, then you just don't exist.
As I personally belong to another parish - one maintaining that the measly 27,375 days of an average life aren't enough to get acquainted with 7,000,000,000 other humans and therefore friends are to be carefully chosen - I'm not that fond of people or companies having pseudopodes on facebook, twitter or other mass organizations of the kind.
Thus I agree with you, Andy - but I'm just one out of the 7,000,000,000 above...
Btw. -
happy new year! 